PUSH Magazine

PUSH Magazine

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Push Magazine

Branding and Design

Josh Millgate

Client

Push Magazine

Push is a new bi-monthly youth lifestyle magazine, available for free, that explores Hip-Hop, R&B and Grime culture as vehicles to inform and inspire next generation creative talent. In doing so, PUSH will draw interesting and original connections between new music, and a wide-ranging selection of mediums including fashion, art, technology and enterprise.

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I was brought on to work with Push magazine from its conception in December 2017 through till its third issue, during my time with the team I curated the brand identity, promotional materials and and editorial design.

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The content Push emits, blurs the lines between industries, allowing individuals to seamlessly discover inspiration within new areas of culture they may not at first consider. The logo and masthead I created reflects this and the content in that the overall direction will morph, distort and change with the times.

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The artistic direction and style I chose to work with focuses on pulling symbolic and metaphorical design elements from key areas within relevant cultural themes to convey messages to a particular audience group.

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